A new breed of independent creators have the ability to inspire trust and action in their audiences, and these audiences have massive social networks and the power to influence a lot of people. These consumers also represent a big opportunity for automotive marketers - and all marketers.

These findings were just a few of the things Matt Rosenberg, VP of Solutions, SAY Media touched on at How Independent Media Influences the Influencer -  part of Messaging The Automotive Consumer at the JD Power Automotive Internet Roundtable in Las Vegas last week. You can read the full SAY research study on influencers here.

Several members of the Los Angeles team were also on hand to network with clients and may or may not have made time to sneak in a quick game of craps during their downtime.