How the Internet Killed Mass-Market Mediocrity

Oct. 12, 2011 in Advertising Week, Company news, Events, Marketing, Publishing, Video Gallery, xoJane

Real stories are the most interesting stories - and there were lots of those in the interactive panel discussion SAY hosted last week called How the Internet Killed Mass-Market Mediocrity at Advertising Week.

SAY worked with John McCarus, senior vice president, Group Director, Digitas to bring together a great panel that consisted of SAY's own Jane Pratt, editor-in-chief, xoJane.com, Sophia Rossi, co-founder, HelloGiggles, Elle and Blair Fowler, co- founders, Elleandblair.com, and Michael Leger, Chief Engagement Officer, Starcom MediaVest Group.

Check out the video if you missed the session. Jane Pratt gets particularly funny when talking about giving and getting dating advice from her community.

AW8 - How the Internet Killed Mass Market... by advertisingweek

Friday is Venn-day. Get it every week.

Comments

Verify your Comment

Previewing your Comment

Posted by |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.