SAY: Best of IAB MIXX 2011
The always sold-out IAB MIXX conference got off to a lively start this year. Matt Rosenberg, VP of Solutions for SAY Media hosted an interactive workshop entitled "Selling the 2012 Presidency" at the conference. He was joined on stage by representatives from Michael Beach of Targeted Victory on the Republican side and Josh Koster of Chong & Koster on the Democratic side. They had a fast-paced discussion on how voters' changing media consumption habits are impacting political advertising campaigns. Read more about the SAY research results about why no one is watching campaign ads here.
Thanks to everyone who joined us!