Gear Patrol Gets a New Clean Look
SAY has launched a streamlined redesign of exclusive partner site, Gear Patrol, following recently launched redesigns of Remodelista and Dogster. Partnering with the passionate team behind the site, SAY has implemented some new features and elements as part of the Clean Campaign, including a single spotlight brand ad, simpler navigation and a better showcase of great content for its gadget-savvy and adventure-seeking audience.
More features of the new site redesign include:
- Improved navigation, with top line focus on features, original series and videos
- Engaging, full page layouts to showcase high-production original features and films
- Larger, captivating lead imagery for posts with consistent design and more emphasis on original photography
- New social integration and original programs,including Gear Patrol Tumblr, StumbleUpon and Pinterest
"We wanted to introduce a refresh that improves the user experience through better performance, beautiful typography and elegant navigation," said Eric Yang, co-founder of Gear Patrol. “The changes mirror the spirit of Gear Patrol and we're excited to continue working with SAY on the next phase."
In the coming months, SAY will be working with other exclusive partners including Cupcakes and Cashmere to update the look and add new features as well.
Experience the new redesign here.