Mobile Content Disruptors & the Great Mobile Ad Spending Gap
What are the platforms and products shaping the way we consume content on mobile devices? In Fall/Winter 2012 issue of SAY Magazine, we mapped out the readers and aggregators, mobile video apps, news apps, eReaders and music apps that are leading the way. On the platform side, iOS is the clear leader but Android and Windows Phone are coming up fast. Revenue models are shifting faster than operating systems.
Related and also interesting is the great mobile ad spending gap. In five short years, the popularity of mobile apps has disrupted every major media platform from TV to Internet to print. Over the same time period however, advertising dollars flowing to mobile have lagged – a big opportunity for early movers to reach an affluent and highly engaged audience.
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