Internet Week Europe: Mobile Is the New Cigarette
To celebrate Internet Week Europe, join us for Mobile is the New Cigarette as we explore the future of mobile marketing over drinks and canapés. A recent study conducted by SAY Media and comScore found that 65% of respondents feel anxious when they leave the house without their mobile, reflecting a growing dependence on these untethered devices. This reliance on mobile provides new ways for brands to engage consumers wherever they are. Stuart Miles, CEO & Founder of leading tech site Pocket-lint.com; Mark Earls, author and leading thinker on brands and behaviour; and Doug Grinspan, Mobile Publisher at SAY Media, will share their insights on mobile addiction and how marketers can capitalise on it.
Thursday, November 15, 2012
16:30 - 19:00
Loungelover: 1 Whitby Street, London, UK, E1 6JU
(closest stations are Shoreditch High St & Liverpool St)