IAB MIXX: The Mobile Shift - How to Connect with Consumers
The Mobile Shift: How to Connect with Mobile Consumers and Get It Right the First Time
The advertising industry is at a crossroads. Mobile is changing transactions by connecting what’s in consumer’s heads to what’s in their hands-allowing brands to reach audiences 24/7, across platforms, to influence decisions and purchasing behaviors. This session discusses the findings of a recent study evaluating the expanding state of mobile by exploring how leading brands can successfully engage the mobile consumer, with proven results from those who are getting mobile right. Presenters are David Tokheim, SVP of Media Solutions, SAY Media and Daniel Pfeiffer, VP of Marketing, FunMobility.
Date: Tuesday, October 2, 2012
Time: 1:00 - 1:30 p.m.
Location: Crowne Plaza Hotel, Times Square - Room 502 (5th Floor)