Kim Kelleher on the Power of Point-of-View Publishing
In the words of Marketing Magazine Canada, "Kim Kelleher is a powerful name in publishing." We couldn't agree more, and were excited to see this interview in the latest issue of Canada's premier publication for marketing, PR and advertising.
In the interview, Kelleher, who is president of Say Media, talks about making messages fit the medium, why total engaged time is the ideal metric for digital content, and why editors have to be the arbiters for custom content campaigns (short answer: it has to be from a voice that will connect with readers and feel authentic).
Read more here – and check out the full video interview below.