12 Great First Tweets From Brands We Love

Most major brands are on Twitter, but obviously it wasn’t always that way…. A few weeks ago, Twitter turned eight...

7 Brands with Great Customer Service on Twitter

It used to be that if someone received bad customer service, there wasn't much she could do about it. Ask...

Forget Traditional vs. Digital – It’s All About Engagement

You’ve got to get a grip on who your masters are. -Frank Underwood, House of Cards The idea of creating...

The New Frontier in Engagement

It’s not rocket science. - Matt Kowalski, Gravity Last year I wrote about how page views are dead and the...

10 Interesting Selfie Marketing Campaigns

2013 was the year that "selfie" replaced "self-portrait" as the term for capturing an image of one's self, because in...

Where the Fans Are: Top Social Networks for Sports Lovers

In the early days of social media, it didn’t take long for users to realize that Twitter was a great...

Click or Treat: Do You Know Where Your Customers Are?

Each year, the Great Pumpkin rises out of the pumpkin patch that he thinks is the most sincere. Linus Van...

10 Funniest Brand Tweeters

Marketing your brand in social media has proven to be a tricky business. We have learned that it’s not a...

Telling Stories in Six Words

The Six-Word Festival, an online celebration of storytelling and brevity, has been taking place on Twitter this week. The festival...

The Art and Science of Online Engagement

The world isn't just the way it is. It is how we understand it. Life of Pi Here's the trouble...