Research: Mobile is the New Media Hub

The rise of the tablet and continuous growth of smartphones is driving people to consume more content than ever from...

Why Mobile Is the Future of Media

Fascinating. Mr. Spock It's been a month since you made your New Year's resolutions, so it's time to 'fess up:...

Mobile: The New Shopping Companion

We don't just love our phones and tablets, we love to shop with them too. As the busiest part of...

What Makes Mobile Ad Campaigns Work?

The next three years will see more transformation in marketing than the last 10-15. - Marc Andreessen, IAB MIXX 2012...

Research: How Mobile Ad Campaigns Connect with Consumers

More than half of U.S. adults now own smartphones. The announcement of the iPhone 5 generated 6 million searches in...

Voters Go Off the Grid: Will Campaign Ads Follow?

I feel like Britney Spears at the VMAs! Let me hear a Cam Brady oh-12! Will Ferrell, The Campaign Since...

Will “Off the Grid” Voters Decide the Next Presidential Election?

As the Presidential and national political campaigns ramp up, new research suggests that strategists might reconsider traditional TV ads as...

Clean Web Pages Make Ads Work Better

Why do 31 percent of all online ads go unseen? We had a pretty good idea that it's because messy...

Roundtable: How Independent Media Influences the Influencer

A new breed of independent creators have the ability to inspire trust and action in their audiences, and these audiences...

SAY Magazine Fall/Winter 2011

If you haven't checked out our latest issue of SAY Magazine, you should. Among the highlights are a feature on...