What If Publishers Thought Like Advertisers?
If you don’t like what’s being said, change the conversation. Don Draper, Mad Men I’ve spent the past several years...
Why Your Social Content Strategy Sucks (and How to Fix It)
For the world to be interesting, you have to be manipulating it all the time. Brian Eno We've all heard...
Page Views Are Dead, Long Live Engagement
You try to frighten me. Admit so, sir. This is some new form of torture. - Alex in Stanley Kubrick's...
What Advertisers Can Learn From the Top Personal Brands
When you brand yourself properly, the competition becomes irrelevant. - Dan Schawbel, Millenial Branding We can all learn a lot...
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Are You Man, Machine or Marvel?
I'm Tony Stark. I build neat stuff. I got a great girl. And occasionally save the world. So why can't...
Using Storytelling to Ignite Word-of-Mouth Marketing
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
The 5Cs of Really Great Content Marketing
People don't read ads. People read what interests them – sometimes it's an ad. Howard Gossage, advertising innovator Unlike other...
Game On: The Rules of Online Ad Engagement
Reality is broken. Game designers can fix it. Jane McGonigal, Director of Game Research, Institute for the Future If you're...
All Things SXSW Re/Considered (Thoughts from 2013)
This is the apotheosis of the penetration of technology into everything. Bill Keller on SXSW 2013 If you went to...
You’re Doing It Wrong: 5 Ways to Do Sponsored Content Right
Our readers aren't dumb, we're going to be straight-up about sponsored posts. Annie, xoVain Sponsored content (or native advertising if...
